Keywords

SEO best-practices define four types of keywords:

• Broad
• Specific
• Long-Tail
• Semantic

The Teaching & Learning Stuff products CDN can store and prioritize entries for all four types of keywords for each product.

Broad Keywords

General terms that describe the category.

Imagine a customer that calls to ask broadly "Do you carry paint?"

Broad keywords are single words or very short phrases that are general and cover a wide range of searches. They are the opposite of specific and long-tail keywords.

Google

Examples:

• For a handwriting practice book:
  • handwriting workbook
  • cursive
  • alphabet book
• For a decorative bulletin board set:
  • wall decorations
  • teacher decor
  • classroom bulletin board
• For a wooden puzzle:
  • puzzles
  • preschool games
  • wooden toys

Specific Keywords

More focused on a specific type or use of the product. These keywords are more about the attributes of an individual product as opposed to how it is used. Example: this grade book has spiral binding, these flashcards come on a ring, or this book is for level 1 readers.

Think of a customer that walks in and says "I'm looking for X, and it has to have this specific attribute."

Specific keywords are words or phrases that are highly targeted and directly related to a particular product, service, or piece of content.

Google

Examples:

• For a grade book:
  • spiral-bound teacher record book
  • lesson plan and grade book combo
  • grade book for 36 students
• For multiplication flash cards:
  • multiplication flash cards 0-12
  • multiplication flash cards with answers on back
  • electronic multiplication flash cards
• For a children's book:
  • beginner reader book for kids
  • level 1 reader for children
  • life lessons books for young children

Long-Tail Keywords

Longer phrase that captures customer intent.

Imagine a customer that asks "Can you help me accomplish this goal?"

Long-tail keywords are more specific and often longer phrases that users search for when they have a clear intent. They are less competitive than short, general keywords, making it easier for your product to rank higher in search results.

Google

Examples:

• For decorative cutouts:
  • PTO Bulletin Board ideas
  • cute cubby labels for classroom
  • birthday party decorations
• For an algebra book:
  • help my child learn algebra
  • algebra workbook for middle school
  • algebra book with answer key
• For a telescope:
  • beginner reflector telescope for kids
  • best telescope for viewing jupiter and saturn
  • telescope kit with accessories

Semantic Keywords

Related terms & concepts, contextual terms, synonyms & variations.

Think of a time when you told a customer "Some people call those x, but I've also heard them called y." Or a time when you said "These are good for this, as well as that."

Semantic keywords are words and phrases that are conceptually related to a primary keyword or topic. Unlike traditional keywords, which focused on exact-match phrases, semantic keywords help search engines understand the broader context and meaning of your content.

Google

Examples:

• For a border:
  • trim
  • edging
  • framing
• For a reproducible workbook:
  • worksheets
  • teacher resource book
  • lesson plans
• For a dry erase product:
  • whiteboard
  • marker board
  • write & wipe