Feature Points
Nearly all e-commerce platforms like Amazon, eBay, or Google request up to 5 feature points for every product we list on their service.
Feature points are shown on the product page as a list of bullet points within the Description tab, directly following the long description.
Focus on Features & Benefits, not Facts
If you're standing in the store with a customer who asks "Why do you recomend this book?" you probably wouldn't respond with "Because it was published in 2023, measures 8½"×11" inches, has 128 pages, and is printed on acid-free paper." So don't talk that way online either. Use the feature points to sell the product - not to rattle off a list of facts.
How does this make the customer's life easier?
What problem does this solve?
Paint a picture that lets the customer imagine themselves using the product.
Good examples:
- Quick half-page worksheet for each day of the school year
- Six motivational phrases that praise and encourage
- Perfect for practice anywhere or anytime
Poor examples:
- 128 pages (Put page count only into number of pages)
- 6 designs
- Double-sided flashcards
This is beneficial for SEO too. People are more likely to search for "math worksheet every day" or "motivational phrases" than for "128 pages" or "6 designs."
Use a short phrase without ending punctuation.
Avoid duplicating feature points in both the description and feature point fields.
Sometimes a vendor will provide, as a feature, something that we have a specific attribute for. When this happens, put the value in its designated attribute and do not include it as a feature. For example, if the vendor offers "128 pages" as a feature, put "128" in the number of pages attribute and do not include it as a feature.
